Liverpool’s new owners get their first taste of success
Just over 18 months ago all Liverpool supporters were eternally grateful that John Henry and Fenway Sports Group recognized the true potential of Liverpool and rescued the club from the clutches of Hick’s & Gillett and imminent administration. You all know the parallels they saw between the Boston Red Socks and Liverpool and since taking over Boston in 2002 they have won baseballs biggest prize, the World Series, twice, the first time since 1918! Thankfully Liverpool’s lack of success doesn’t go that far back but their failure to win the Premier League since 1990 sometimes has us feeling that way. From the outset it was clear that FSG’s commitment was to get Liverpool back to winning ways which in turn would further increase the value of the club they had bought in terms of sponsorship opportunities, merchandise sales, lucrative competitions such as the Champions league and television revenues. The objectives were simple: make Liverpool a dominant force in English and European football once more. (more…)
